Semana Santa Expected to Bring More Than 100,000 Visitors to Sonora’s Beaches
Sonora newspaper El Imparcial reports that Sonora’s most popular coastal destinations are preparing for a busy Semana Santa holiday period, with tourism officials expecting more than 100,000 visitors to travel to beaches across the state.
According to regional tourism officials, Puerto Peñasco, San Carlos, and Bahía de Kino are projected to welcome tens of thousands of travelers during the holiday period, generating an estimated 152.9 million pesos in economic activity for the region.
Puerto Peñasco (Rocky Point)
In Puerto Peñasco, also known as Rocky Point, tourism officials expect around 55,000 visitors between April 2 and April 5. Hotel occupancy is projected to reach approximately 60 percent, generating an estimated 70 million pesos in tourism spending.
Local officials say visitor numbers could be slightly lower than last year due to factors such as border crossing delays at Lukeville, Arizona, and broader security concerns. However, tourism leaders remain optimistic that travel demand could still match or exceed last year’s figures.
San Carlos and Guaymas
Further south along the Sea of Cortez, the beach community of San Carlos near Guaymas is preparing to receive about 30,000 visitors during Semana Santa.
Hotel occupancy typically rises throughout the holiday weekend, increasing from 40% on Holy Thursday to 90% on Holy Saturday.
Tourism officials expect hotel occupancy to increase slightly compared with last year as promotion of the destination continues.
Kino Bay
Meanwhile, Kino Bay, the beach town west of Hermosillo, is expected to see full hotel occupancy from Thursday through Sunday.
Tourism officials estimate the destination will generate approximately 13.6 million pesos in daily economic activity during the holiday period.
About 95% of visitors to Bahía de Kino come from within Sonora, and most travel from nearby Hermosillo for a short beach getaway.
A Major Travel Season in Sonora
Semana Santa is traditionally one of the busiest tourism periods of the year in Sonora, as families travel to coastal destinations along the Sea of Cortez to enjoy warm weather, beaches, and holiday festivities.
With strong visitor numbers expected in Puerto Peñasco, San Carlos, and Bahía de Kino, the region’s tourism sector is preparing for another lively start to the spring travel season.
